On walking into my local EWM shop I can happily say I was more than surprised.
I pass by every day, see the collection of nighties in the window and carry on walking, believing that EWM is ‘what it says on the tin’ – a shop full of conservative knitwear. Does that sound slightly derogatory? I don’t mean it to.
Once I had walked past the nighties and fleeces there was an abundance of knitwear in many, many shades and hues; chunky knits and finer cashmere. If you love cashmere, like me, you can pick up some very good items here. In store at the moment is a rich teal roundneck jumper for £49 and many of the finer, softer cashmeres are reduced from £100 to £40. On searching further I discovered interesting wraps and some gorgeous little knitted jackets ranging from £21 to £60 that are not dissimilar in effect to a Hobbs garment. I think the key to shopping here is to keep an eye on the richness of the colour and the quality of the yarn. Some garments are what I would call ‘sedated’ but a few are quite a la mode. I think you might be impressed.