In praise of wool

Just a little article from Vogue Feb 14

Wool – Making its Mark

Signs and symbols inundate our everyday lives, so it takes something special to stand out from the crowd.  The Woolmark is case in point.  Since its inception in 1964, the Woolmark has appeared on more than 5 billion products, from the high street to haute couture.  Much more than just a logo, it is an internationally recognised hallmark of quality – a guarantee that any fabric that carries it has been made with an entirely  natural, renewable and biodegradable resource, Merino wool.

Its consistent high performance, versatility and natural elasticity unsurprisingly makes it a fashion industry favourite too, with many a  designer – from Jonathan Saunders to Richard James – discovering its generous rewards once they’ve got it on the cutting table.  The absorbent nature of the fibres guarantees an intensity of colour that eludes other knitwear, while its ability to be draped and hung, sculpted and pinned in lined with the designer’s vision makes it an essential element of modern, ready to wear, bespoke pieces.

For the wearer, the benefits are endless.  Stain resistant and naturally crease fee, Merino makes for a travel essential – from the international fashion shows to weekends away, we all need something that we can simply slip on and be ready.

With such artisanal heritage and impeccable credentials, no wonder Woolmark is in a league of its own.  In 50 years it has established a reputation worth revelling in.

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