What is style?


I prefer to think that dress is a means of creating an identity for oneself. Dress allows us to open up to people and transmit our image, ourselves.

Every one must find their own best thing: It can be anything from a pair of jeans which one has lived moments of powerful magic, to a jacket that shows off one’s figure fantastically, or a dress that brings good luck.

Maxime Simoens – designer


You have to look at yourself, understand your body, work out which aspects of it need to be emphasized, find what goes best with your skin tone and the colour of your hair. Who would you want to be? What do you wish to express?

Christophe Lemaire – artistic director Hermes.


I choose my clothes on the principle of the coup de coeur.  I couldn’t care less about labels.  If I like it, I’ll buy it. Cult items don’t interest me.

Agnes Poulle – fashion editor


Fashion fades. Only style remains the same.

Coco Chanel


Luxury must be comfortable, otherwise it is not luxury.

Coco Chanel


This last quote probably plays the greatest role for me.  I believe in comfort; the comfort of luxurious, natural fibres, well fitting shoes (worth paying for), a warm winter coat and clothes that fit comfortably, without being too tight.  Does that make me seem very proper and unadventurous? I hope not. Any of the above can be extravagant, quirky, beautifully see-through and unbelievably high as long as they offer a pain free day.  A stunning outfit complete with shoes can be totally ruined by a face grimacing with pain and discomfort – not attractive!


Before exploring style it is a good idea to have a thorough knowledge of the ‘colours for you’ and an honest acceptance of your unique body shape.  If you are unsure please book an appointment to see me.  You may be surprised!


Finding your own personal style is an ever unfolding journey, self exploration at its very best.  You must become your own very best ‘fan’ and collect images/leaflets/photographs/films that inspire you.

An afternoon with Cleverbird will certainly set you on your journey and we will explore images and ideas together

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